Il Tarì: digital transformation, a dedicated service app is also being studied
The goldsmith center embraces digital and prepares to implement new services and an app
Preziosa Magazine met Tiziana di Gennaro, whose family boasts a very long tradition in the goldsmith and precious comparison. The deep experience and reliability in the sector, but also the knowledge of the Campania goldsmith fabric, see her currently engaged also as a member of the Board of Directors with Delegation for Communication and Marketing of the Il Tarì Goldsmith Center.

We asked her what are the objectives of the renovation of the goldsmith center and through which steps the strategic plan will be implemented in a digital key.

Tiziana, the new Tarì logo marks the beginning of a new path.

“In recent months we have adopted an innovative approach to communication thanks to a strong review and acceleration of digital marketing strategies. Despite the difficulties of the last year and the related economic repercussions, we have in fact recorded a constant growth and evolution of the various marketing activities, also thanks to the introduction of new figures and new collaborations to strengthen our staff and work on ideas and ambitious projects.
Il Tarì logo change summarizes this sort of digital revolution of the goldsmith center. In fact, it does not consist in a simple restyling, but in the symbol of a new visual identity, which brings with it the founding values ??of the brand, in a very contemporary dimension. The edges are rounded, the echo of a slightly vintage style, linked to tradition, disappears, the font becomes more decisive, visible, responsive, able to communicate with a dry and as always authoritative style. "

Social media today are essential to communicate, what are the strategic actions you will take in the near future?

“We have adopted a new social media marketing strategy: through a study and an in-depth analysis of the data we have revisited all our social pages and the related editorial calendar, both in the visual and communicative style and in the careful publication choices based on the numbers.
The message that has been accompanying us in recent months communicates the new dimension of Tarì: PEOPLE AT THE CENTER. Not just a place, but a system where values, people and talents converge. The new Tarì chooses, even in communication, to bring the jewel into an avant-garde dimension, to fully celebrate affection, people and cooperation. This transformation is also accompanied by a strengthening of "classic" marketing, through the new collaboration with a renowned press agency to give our goldsmith center a national resonance, strengthen its visibility and its voice even beyond our usual borders. There are still several digital transformation paths on which we have been working in recent months to break down the limits of space. "

How will the centre's brands be involved and what new opportunities are there for them?

"In recent months with my staff we have been working on the development of an App dedicated both to those who live in the center every day and to external visitors, to the creation of a new, more interactive and intuitive website as well as we are evaluating projects to create a BtoB online sales platform, to give all our established companies the opportunity to live both physically and digitally. We are implementing services dedicated to established companies and we are involving them more and more in our projects through surveys and communications. These are just some of our projects for a reality that still today, after 25 years, is confirmed as being powerfully innovative but remaining tied to its founding values. "

Here the original article